The consultant designer/design team will meet client to discuss the design project and collect information regarding the goal of the design project, branding and messaging themes, intended audience, and other relevant specifics including existing positive and negative examples.
Applying the information gathered in the research stage, the Consultant will concept 3-4 different design approaches for initial evaluation, review, and discussion. The Client can select a design “as is” to move forward with final design, suggest some specific changes to a design (i.e. color changes, rendering adjustments) for a final design, or combine elements of the concept designs to move toward a final design. If none of the concept designs are acceptable, the Client should be able to use these concepts as a springboard to providing specific guidance to the Consultant for creating a final graphic design. The Provide will then create a single concept design that reflects the Clients descriptions and direction.
Once a concept approach is selected and approved, the Consultant will implement the concept in a fully realized design element/deliverable.
The Consultant will present and review the final design with the Client and make any tweaks and adjustments on the deliverable design. If the Concept phase was successful then changes to the Final Design should be minor. Once the design element/deliverable is acceptable the associated files are delivered the graphic design project is complete.